Mike Lindell’s pillow and bedding company has seen a surge in sales after the election-denying CEO unveiled a new product honoring Jan. 6 rioters who called for the hanging of Mike Pence: a pillow that offers absolutely no neck support.

The item appeared on the My Pillow website a few hours after Lindell learned he must pay $5 million to a computer scientist who debunked his baseless claims about widespread voter fraud by participating in the “Prove Mike Wrong Challenge,” and $500,000 to the estate of Burt Reynolds for violating the code of honor among men with mustaches.

The pillow, like Twitter Blue, has proven to be a big hit with those who are still able to make online purchases in the free world despite having participated in the insurrection. Even though buyers are shelling out $39.99 for something they know has no functionality, they say they’re intent on sending a message.

“It’s only got one turkey feather and six goose feathers (a symbol of that special day), but this is about so much more than vertebrae alignment,” one customer with the username “elect-shunned45” wrote in a testimonial. “I’m more than comfortable when compared to what our jailed, God-fearing patriots have had to endure — the legal process and whatnot. In fact, in the extra time I’ll spend tossing and turning, I plan on making myself useful by sending them my thoughts and prayers. So, it all works out in the end.”

When reached by phone, Lindell prided himself on taking advantage of a niche (yet passionate) demand for the product.

“People know the story behind it and think it’s a gas,” Lindell said in between bites of what he called “non-woke” potato chips. “And with 100 percent of each purchase going towards fighting this Chinafied arbitration panel’s decision all the way to the Supreme Court, it’s basically charity. People can just write it off. I’m also using any leftover cash to defend myself against the phony billion-dollar defamation lawsuit from Dominion, which never beat Fox News in court, by the way, so I like my chances.”

The entirety of Lindell’s NFT sales of Jesus Christ in various sleeping positions will be used for the same purpose, he added.